the shift from CTR to "citation breadth" is the right frame but man does it create a measurement headache.
with traditional SEO you had clear signals -- rankings, clicks, conversions. now you need to track how many queries you're being cited for across an entire topic cluster, and whether that's expanding or contracting over time.
the branded search lift is probably the clearest indicator that visibility work is paying off. if people start searching for "[topic] + your brand" more often, the AI exposure is working even without direct clicks.
This article comes at the perfect time; it's a smart follow-up to your earlier piece, and I'm cautiously optimistic about this 'vote of confidence' perpective.
Bottom of funnel really helps me as well
Do you mean when the buyer decides to dig deeper and go to your site? I agree, that's the best end result - assuming the site is ready to convert!
the shift from CTR to "citation breadth" is the right frame but man does it create a measurement headache.
with traditional SEO you had clear signals -- rankings, clicks, conversions. now you need to track how many queries you're being cited for across an entire topic cluster, and whether that's expanding or contracting over time.
the branded search lift is probably the clearest indicator that visibility work is paying off. if people start searching for "[topic] + your brand" more often, the AI exposure is working even without direct clicks.
This article comes at the perfect time; it's a smart follow-up to your earlier piece, and I'm cautiously optimistic about this 'vote of confidence' perpective.